CONSUL — Launch Video Scripts

Three Approaches · Based on Finn & Lindy Structural Analysis

Each script follows the six-beat arc identified in the Finn and Lindy analysis — emotional hook, problem amplification, category claim, demo loops with surprise moments, social proof, and a clear CTA — but takes a distinctly different angle to reach different audiences and moods.

Script 1: "The Delegation Problem"

Angle: The Frustration Rant · Length: ~2:30 · Style: Lindy-style

Target Audience: Founders, execs, and operators drowning in admin work who feel like they can't delegate because no one "gets it" well enough.

The Script

Beat 1: The Hook — Emotional Filter [0:00–0:15]

FOUNDER (to camera, casual, slightly frustrated)

Every founder I talk to tells me the same thing.

"I need to hire an EA."

And then they say the quiet part: "But I don't trust anyone with my inbox."

[Cut to: quick montage of inbox chaos, calendar conflicts, Slack pings stacking up.]

Beat 2: Problem Amplification [0:15–0:40]

FOUNDER (continuing)

Here's what actually happens every day. You wake up. Forty new emails. Twelve need replies. Three are buried scheduling threads that should've been booked last week.

You open your calendar — someone double-booked your afternoon. Again.

You wanted to do deep work today. Instead, you're playing air traffic controller for your own life.

And the worst part? You can't hand this off. Because a human assistant needs training, context, access, and three weeks before they stop CCing the wrong people.

Beat 3: The Category Claim — One Clean Sentence [0:40–0:50]

FOUNDER

So we built Consul. An AI executive assistant that actually runs your calendar, cleans your inbox, and handles scheduling — across iMessage, email, and web.

[Cut to: the Consul web dashboard, clean and open.]

Beat 4: Demo Loops (Task → Result → Surprise) [0:50–2:00]

Demo Loop 1: Morning Brief

FOUNDER

Every morning, before I've touched my phone, Consul sends me this.

[Show: iMessage thread. Consul's daily brief arrives at 6:45 AM. "Good morning. You have 4 meetings today (3.5h), 2 urgent emails from Legal, and a conflict at 2pm with the Product Review. Here's your brief."]

FOUNDER

It's not a summary. It's a decision layer. It already knows which emails are urgent, which meetings have prep I haven't read, and where my calendar has conflicts.

[THE SURPRISE]: Highlight that the brief caught the 2pm conflict before the founder even opened their calendar.

Demo Loop 2: Email Triage + Drafting

FOUNDER

Now watch what it did to my inbox while I slept.

[Show: Consul's triage view. Emails auto-sorted, labels applied. Two draft replies sitting ready.]

FOUNDER

It read the threads, figured out who needs a reply, and drafted responses in my voice. Not robot voice. My voice. I trained it on my sent emails.

[THE SURPRISE]: Open a draft reply — it's referencing context from a meeting two days ago. Consul pulled meeting notes from Granola to write a reply that no generic AI could.

Demo Loop 3: Scheduling via iMessage

FOUNDER

Okay, this is the one that makes people's jaws drop. I'm texting someone and need to set up a meeting.

[Show: iMessage conversation. Founder: "Hey, CC my assistant to book something with James." Consul's assistant identity replies directly to James via email with available times.]

FOUNDER

I didn't open my calendar. I didn't check availability. I texted one sentence and Consul handled the back-and-forth, found a slot that respects my time preferences, and booked it.

[THE SURPRISE]: Show that Consul automatically added a 15-minute buffer before the founder's next hard commitment — it knows their preferences.

Beat 5: Social Proof (Brief) [2:00–2:10]

[Quick cuts of testimonial snippets (text overlays, not full talking heads):]

"Being able to text my assistant via iMessage is a game-changer." — Brian Herrera, Founder

"The scheduling feature alone is worth it." — Jack Nykaza, COO, V3 Biomedical

"Consul has completely transformed how I manage my inbox." — Nick Morin, CEO, GrowWorld

Beat 6: CTA With a Sweetener [2:10–2:30]

FOUNDER

What used to take a human now takes one tap. Zero staff. Always on.

We're in invite-only beta right now. Founding members get a lifetime discount at fifty a month.

Request access at consul.so.

[End card: Consul logo. consul.so. "As close to human as software can be."]

Script 2: "One Day With Consul"

Angle: Day-in-the-Life Narrative · Length: ~2:45 · Style: Storytelling / cinematic

Target Audience: Time-starved professionals who respond to "show me the outcome" more than feature lists. Aspirational buyers.

The Script

Beat 1: The Hook — Contrast [0:00–0:15]

[Split screen. Left side: chaotic morning. Alarm, phone buzzing with notifications, person scrambling. Right side: calm morning. Coffee, phone shows one clean iMessage from Consul.]

VOICEOVER (calm, confident)

Two mornings. Same person. Same job. Same inbox.

The only difference? One of them has Consul.

Beat 2: The Old Way (Problem Amplification) [0:15–0:35]

[Follow the "before" version of the day. Fast cuts, stress escalating.]

VOICEOVER

Without Consul, your morning looks like this. Open email. Fifty-three messages. Start triaging. Get pulled into a scheduling thread from Tuesday that's still going. Realize you're double-booked at two. Spend twenty minutes playing calendar Tetris. Show up to your first meeting. Can't remember what it's about. Pull up Slack. Thirty-seven unread. And it's only nine fifteen.

Beat 3: Category Claim + Transition [0:35–0:45]

VOICEOVER

Now here's the same day with Consul — an AI executive assistant that works through your iMessage, your inbox, and your browser.

[Hard cut to the calm side. Clean, bright, breathing room.]

Beat 4: The Consul Day (Demo Loops Wrapped in Narrative) [0:45–2:15]

6:45 AM — The Brief

[Phone lights up on nightstand. iMessage from Consul.]

VOICEOVER

Before you're even out of bed, Consul has already read your inbox, scanned your calendar, and sent you a brief.

[Show the brief: 4 meetings, 2 urgent emails flagged, a conflict identified and a suggested resolution ready.]

VOICEOVER

Not a wall of text. A decision-ready snapshot. What matters. What's broken. What it already started fixing.

[SURPRISE]: The brief includes a note: "The 2pm Product Review conflicts with your Board Prep call. I've drafted a reschedule to James — approve to send." It's already acting.

8:00 AM — The Inbox

VOICEOVER

You open Gmail. Instead of fifty-three messages and a panic attack, this is what you see.

[Show: organized inbox. Labels applied. Draft replies sitting in the top threads.]

VOICEOVER

Consul triaged everything overnight. Vendor follow-ups tagged. Legal flagged urgent. Three drafts written in your voice, ready to review and send.

[SURPRISE]: Click into a draft. The reply references a decision from a Granola meeting transcript from last Thursday. Consul connected the dots across tools.

11:00 AM — The Meeting Prep

[Person glances at phone before walking into a meeting. iMessage from Consul.]

VOICEOVER

Five minutes before your 11am, Consul texts you a prep note. Who's attending, what they care about, and the action items from last time you met.

[SURPRISE]: The prep note surfaces a Slack thread from yesterday where the attendee mentioned a blocker. Consul pulled it from Slack without being asked.

3:00 PM — The Text

[Person texts Consul from their couch during a break.]

PERSON (texting)

"Find 30 minutes with Sarah this week and tell her we need to finalize the vendor contract."

[Consul replies: "Found Thursday 2–2:30pm. Sending Sarah an invite now with the vendor contract context. Confirm?"]

PERSON (texting)

"Yes."

VOICEOVER

One text. That's it. Calendar checked, invite sent, context included.

Beat 5: Social Proof [2:15–2:25]

VOICEOVER

CEOs, founders, and operators are already using Consul to reclaim hours every week.

[Quick flash of real testimonial quotes, company logos, user count or waitlist metric if available.]

Beat 6: CTA [2:25–2:45]

VOICEOVER

This isn't another chatbot. It's the assistant you've been trying to hire.

Consul. As close to human as software can be.

[End card: Consul logo. consul.so. "Request early access — founding members get lifetime pricing."]

Script 3: "99 Tools, One Text"

Angle: The Technical Flex · Length: ~2:15 · Style: Finn-style

Target Audience: Technical founders, operators, and early adopters who want to see the depth. People who've tried other AI assistants and found them shallow.

The Script

Beat 1: The Hook — Bold Claim [0:00–0:10]

FOUNDER (to camera, direct)

Most AI assistants can do one thing. Search your email. Maybe summarize a doc.

Consul has ninety-nine tools. And you control all of them from a text message.

Beat 2: Problem Amplification (Brief) [0:10–0:25]

FOUNDER

Here's the problem with every AI assistant you've tried. They're read-only. They'll tell you what's in your calendar. They won't book the meeting. They'll summarize an email. They won't draft the reply. They live in one app. You live in six.

Consul doesn't just read your world. It operates inside it.

Beat 3: The Category Claim [0:25–0:35]

FOUNDER

Consul is an AI executive assistant with deep integrations across Gmail, Calendar, Drive, Docs, Contacts, Slack, and iMessage. It doesn't just connect to your tools. It takes action inside them — with your approval.

[Quick visual: icons for each integration appearing as they're named.]

Beat 4: Demo Loops (Speed Round — Rapid-Fire Capability) [0:35–1:45]

Demo Loop 1: The Inbox Takeover

FOUNDER

Let's start with email. I connected Gmail and told Consul my triage rules.

[Show: Consul's triage settings. Labels, rules, writing style config.]

FOUNDER

Now every email that comes in gets classified, labeled, and if it needs a reply, Consul drafts one. In my voice. Using context from past threads.

[SURPRISE]: Show the writing style analyzer. "Your style: casual, direct, signs off with 'Best.'" It learned this automatically from sent mail.

Demo Loop 2: Cross-App Intelligence

FOUNDER

Here's where it gets interesting. I ask Consul a question.

[Show web chat: "What did the legal team say about the vendor contract?"]

[Consul searches Gmail, finds the thread, pulls a related Google Doc, and surfaces a Slack message from the legal lead. All in one response.]

FOUNDER

It searched my email, found a related doc in Drive, and pulled a Slack message from our legal lead. One question. Three tools. Ten seconds.

[SURPRISE]: The tool activity indicators light up in real-time, showing which services are being queried. The user sees the thinking happen.

Demo Loop 3: Scheduling From a Text

FOUNDER

Now the one that kills people.

[Show: iMessage. Founder texts: "Schedule a 30-minute call with David next week, morning preferred."]

[Consul checks calendar, finds David's email from Consul Relationships, sends an email to David from Consul's assistant identity with three morning slots, and confirms back to the founder via iMessage.]

FOUNDER

It knew who David is because I added him to my relationships. It checked my calendar, found morning slots, emailed David from its own assistant address, and confirmed back over text. Human-in-the-loop the whole way.

[SURPRISE]: Zoom in on the "Confirm to send?" step. Consul doesn't send anything externally without approval. Trust by design.

Demo Loop 4: The Relationship Layer

FOUNDER

One more thing most assistants can't do. Consul doesn't just know your contacts. It knows your relationships.

[Show: Consul's Relationships page. Contacts with tags, last interaction dates, relationship strength.]

FOUNDER

When I say "email John," it doesn't ask "which John?" It checks my relationships first, then contacts, then recent emails. It resolves who I mean because it knows who matters to me.

Beat 5: Social Proof + Technical Credibility [1:45–1:55]

FOUNDER

Ninety-nine tools. Three channels. Human-in-the-loop on every action that matters. AES-256 encrypted tokens. Row-level security on all data. This isn't a wrapper on ChatGPT. It's a production system for running your work life.

Beat 6: CTA [1:55–2:15]

FOUNDER

We're in invite-only beta. Founding members lock in fifty dollars a month for life.

Request access at consul.so. And if you want to see the full capability list — all ninety-nine tools — we published it. Link in bio.

[End card: Consul logo. consul.so. "99 tools. One assistant. Your terms."]

Production Notes

Which Script to Use When

Key Patterns Applied From Analysis

Specificity = Credibility: Every script names real tools (Gmail, Slack, Granola), real numbers (99 tools, 3 channels), and real scenarios (scheduling with David, legal vendor contract). No abstract feature lists.

Demo Loops Follow Task → Result → Surprise: Each demo moment doesn't just show the product working — it shows the product doing something unexpectedly intelligent (catching a conflict, pulling Slack context unprompted, learning writing style from sent mail).

One Bold Category Sentence: Each script has exactly one positioning claim: "an AI executive assistant that actually runs your calendar, cleans your inbox, and handles scheduling." Not a feature list. A category.

Talk Like a Person: All three scripts avoid jargon. Consul's technical depth (9-stage pipeline, AES-256 encryption, observational memory) is implied through product behavior, not explained through architecture slides.

Social Proof Is a Signal, Not an Argument: Testimonials are brief and specific. No long case studies mid-video. The proof reinforces the demo — it doesn't replace it.

CTA With a Sweetener: Every script ends with the founding-member lifetime discount. Scarcity (invite-only beta) plus value (fifty dollars a month for life) plus simplicity (one URL).

Consul's Unique Advantages to Emphasize

• iMessage as a first-class channel — This is the single biggest differentiator. No competitor lets you manage your professional life from a text message with typing indicators, tapbacks, and screen effects. Lead with this.

• Human-in-the-loop trust model — In a world where people are scared of AI acting on their behalf, "it asks before it sends" is a powerful reassurance. Show the confirmation step — it builds trust.

• Cross-app intelligence — Consul doesn't just work inside one tool. It connects the dots across Gmail, Calendar, Drive, Docs, Slack, Granola, and Contacts. One question can trigger multiple tool calls. Show this.

• Writing style matching — The fact that Consul learns your voice from your sent emails is a visceral "wow" moment. People immediately understand why this matters.

• Relationship-aware resolution — Saying "email John" and having it know which John? That's the kind of assistant behavior people expect from a human and never get from software.