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Consul — Prioritized Task List

Consul — Prioritized Task List

PRODUCT

  • Google OAuth Final Approval — Alton + Stan (shared, security) — Nothing works without this. Every day delayed blocks every item below it. Current risk with 2-step verification process. Awaiting response from Tac Security to upgrade to unlimited. Daily escalation until resolved — will send multiple emails if needed. This is the single highest-priority item across the entire company right now.

  • Critical Bug Fixes (8 items from feedback doc) — Stan — The 8 critical items identified: integration re-auth breaking during onboarding, scheduling ignoring user availability, drafts looping on Consul's own emails, and test payment not properly setting customer status. These are trust-killers on first use. Current blocker: unclear what Stan's build priorities are and what we collectively consider "done" for each fix.

  • Onboarding Rebuild — Alton (Stan review) — Needs to be beautiful but more importantly functional. The Dec 16 session exposed phone verification broken, Google login missing from login page, and iMessage not working post-onboarding. First impression is everything — this is where users decide to stay or churn. Currently working on the rebuild, started a general agentic pass yesterday, going through implementation this morning.

  • Stripe Payment Rails to Production — Stan — Full dollar-based balance model, metered billing, consumption tracking, and usage dashboard all need to be wired to production. This is revenue capability — no payment means no business. More complex than it looks, budget 3–5 days minimum. Unsure if we've tested this and confirmed build quality across unilateral consumption. Needs thorough QA.

  • Pass/Fail System for Launch — Stan — Need a concrete definition of "launch-ready" with measurable criteria, not vibes. Includes core skills checklist, infrastructure tracking, error handling, production bug bot, and orchestration tracking. Directly tied to the critical bug fixes above and general GA readiness. Stan needs to define what passing looks like and track against it.

  • Production Monitoring & Observability — Stan — Sentry/Datadog integration, centralized logging, and alerting. When real users hit the product, things will break — we need to see it in real-time and respond in hours, not days. Currently unclear how we're doing monitoring and product bug bashing across all interfaces and repos. Likely need to consolidate. Unsure of tie-in from Ingest. This is unglamorous but essential infrastructure.

  • Staged Rollout Decision — Stan — Nick's recommendation: ship triage, daily brief, and notifications first. Mark scheduling as "coming soon." If scheduling still has critical bugs, launching it will damage trust more than withholding it. We are mostly scope-locked. Need to make a final call on Consul Command — include or defer. This decision needs to be made and committed to.

  • Desktop App / Command Consul — Stan — Important for long-term vision and differentiation, but not a launch gate. Ship the web experience first, layer this in as a "wow" moment post-launch. Decision here is tied to the staged rollout above. Don't let this distract from items 1–7.

GTM

  • LinkedIn + Sales Navigator Upgrade — Alton — This is the primary outbound targeting engine. Without it, can't build fractional exec lists at scale, can't run sequences, can't do LaGrowthMachine flows. All flows and emails have already been built — this is literally a 10-minute purchase that unblocks everything below. Need to upgrade both Alton's and Stan's accounts to Sales Navigator.

  • CRM at MVP — Alton — The unified prospect/customer database that was specced. Doesn't need to be the full event-sourced graph yet. Minimum requirements: hold contacts, track lifecycle stage, show touchpoint history, connect to outbound tools. Without this, sequences run into a void. Started but unhappy with the current build — likely need to do a lightweight rebuild and completely scrap the current Growth Machine setup.

  • Email Marketing System (Smartlead) — Alton — Sequences need to be loaded across 3–4 warmed domains (meetconsul, yourconsul, joinconsul, askconsul). Three planned sequences: scheduling pain, inbox overwhelm, and time recapture. System is built, just needs lead capture wired up. If domains aren't fully warmed yet, that's a 2–3 week clock that needs to start immediately.

  • Waitlist Email Nurture — Alton — Separate from cold outbound. These are people who already raised their hand — highest-conversion channel and likely completely untapped. Needs a simple 5-email welcome sequence that builds anticipation, shares the vision, and converts to founding members when ready. Not built yet but can be done quickly, likely through Resend.

  • Demo Video — Alton — Brett asked for it. Outbound sequences need it. Waitlist conversion needs it. Investor conversations need it. Should be 2–3 minutes showing the integrated experience: morning brief, inbox triage, scheduling, iMessage. This keeps getting pushed to P2 and it shouldn't be. Plan is a lightweight product video, likely animated — should consider building via Replit.

  • Content Machine (generative.inc) — Alton — Need to unblock Mariam on generative.inc. Get the 6-series video system producing: Executive Briefing, Both Sides, Build Log, Consul in Action, etc. Set up content automations, pixels, and retargeting. Pixels are done. Programmatic SEO content has not been launched on Consul — this is important and needs to happen fast. Content is a compounding asset but takes weeks to gain momentum, so starting now matters.

  • First Investor Update — Alton — Even just 5 paragraphs: what you've shipped, what's next, blockers cleared, traction signals. Send to Brett, warm list, anyone who's taken a meeting. Builds cadence and keeps you top of mind — every 2 weeks going forward. The update has been written. Needs to be wired correctly in Resend with audiences segmented: Tier 0 (Investors), Tier 1 (Friends), Tier 2 (Prospects).

  • GTM Sequences Live — Alton — Full email sequences across Smartlead, full LinkedIn sequences across LaGrowthMachine, simple retargeting ads. This is the actual pipeline generator but it depends on items 1–3 above being in place first. Blocked until Sales Nav, CRM, and email system are operational.

  • Fractional Exec Target List — Alton — 500+ contacts enriched through Clay. Fractional CFOs, COOs, CMOs, CROs. Pulled from Sales Navigator, Bolster, Chief, Pollen, and personal network. Segmented by warmth. This feeds everything else in the GTM motion. ✅ 100% done.

  • Launch Video Script + Production — Alton — The polished launch announcement. Different from the demo video — this is the "here's why this matters" story. Needs script review with Stan, find an editor, and schedule a production day. Important but not week-one critical. Not started at all.

THE REAL TRUTH

You have a product that's close but not trustworthy yet, and a go-to-market machine that's designed but mostly off. The gap isn't strategy — the strategy is solid. The gap is execution speed and finishing things. There are too many items at 80% and not enough at 100%. Every day something sits almost-done is a day it's producing zero value. The biggest risk isn't building the wrong thing. It's shipping nothing while perfecting everything.

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